School marketing is hard, but it’s possible—and important. We live in an age of choice, where people and organizations are continuously vying for attention and attendance. This is especially true when it comes to schools, enrollment and standing out from the pack. No matter the title, it has become essential for all school faculty members to ask “what makes our school different?” and “how can we portray care and competency to new audiences?” The process of school marketing is not straightforward,…