BrandED

The Blueprint for a Great Story – Education Article

Storytelling has quickly become a vital leadership tool in the digital age, something that I have written extensively about in Digital Leadership. Social media and a variety of other technologies allow for the mash-up of text, hyperlinks, audio, images, and video to craft compelling narratives that showcase all that is great in education. The tools we now have available allow for the creation of supercharged stories that can be shared with a vast audience near and far. For these reasons,…

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Recognizing the Digital Assets You Have at Your Disposal – Education Article

A Principal’s Reflections: Recognizing the Digital Assets You Have at Your Disposal Recognizing the Digital Assets You Have at Your Disposal We live in amazing times where readily accessible research and connectivity converge to not only transform practices but also provide the means to share them for the benefit of others.  However, there is a big difference between talk or desire to innovate and an evidence base that illustrates an actual improvement grounded in better outcomes.  Now, I am not…

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A Principal’s Reflections: The Skinny on Hashtags – Education Article

A Principal’s Reflections: The Skinny on Hashtags The Skinny on Hashtags Upon getting on Twitter in 2009, I was not only baffled about how to use the social media site but also about all the symbols associated with it.  There was no apparent rhyme or reason to using these in any messages whether long or short. One of them was the hashtag (#). Before Twitter I referred to this as the “pound sign” on the telephone and only used it…

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